Company: New Dawn Healthcare

E-mail Address: grace@newdawn.com

Web Site Address: newdawn.com

Mailing Address: Box 5555

City: Kansas City

State: Missouri

Country: USA

Please briefly describe your company and it’s history: New Dawn Healthcare is a private nursing company that provides a large range of services to the elderly and
homebound most notably nursing care.

Please describe your companies services or products and 3 benefits of your product or service: The greatest benefit of using our service is that through our
competent care we allow caregivers and those who are in need of our care to have more freedom and comfort in their lives. We provide peace of mind and
companionship that is unparalleled and have a long time record of the highest standing.

Do you have a logo or design that you have used previously? Yes

If yes, please note the type of changes are you seeking: We have a terribly antiquated piece of clip art featuring a sun rising which we have used for 20 years. We
are looking for something more up to date.

Does your company have a tag line or slogan? No

If yes, please note:

Would you like for your logo to incorporate the use of your business name and/or tag line? No

Please Note which and to what extent: We don't have one and would like to keep the image as simple and uncluttered as possible while still making a strong
statement

Do you have a previous color scheme? No

If yes, what colors were previously used and please note any changes you are interested in. If no, please note the colors that you are interested in including in your design: We are fairly open in this area however rose and teal tones common to healthcare and peacefulness would really appeal to us.

Who is your target audience?: Other

Please describe: While our clients are generally the elderly those who seek our services are usually their children or caregivers and usually between about 35
and 55 and can be from almost any walk of life.

What type of image do you most wish to portray?:
Friendly
Established
Quality
Other (please note):

What type of logo treatment are you most interested in?: Something using a simple but attractive icon or simple illustration.

Do you have an underlying theme or brand that you wish to portray?
(i.e. Wells Fargo’s 200 years of banking)
Please describe:

What type of visuals do you find appealing? Please include a 3 - 4 web addresses of sites that use the type of imagery or logos that you find appealing, and any notes about
why you feel you are attracted to them:

[http://www.apria.com/welcome] Good simplicity in the logo design and nice colors

[http://www.cigna.com/consumer/index.html] Very nice logo that makes you feel as if there is growth and peace behind it

[http://www.ca.cardiologydomain.com] Great style and warmth to the logo

Do you own any files that you would like included in your design?(i.e. images, specific fonts, etc.): No
If yes, please make note of these files:

Are there other files, not owned by you, that may need to be included in your project?(i.e. images, specific fonts, etc.): No
If yes, please note what files are needed so that we can begin to locate them. (There will be extra charges for files that need to be purchased):